EMAIL MARKETING
On this page you will find examples of my email marketing newsletters created for the luxury boutique retailer, Joan Shepp. As a key way of staying in touch with our clientele, these interactive, shoppable newsletters boosted both e-commerce and in-store sales. Email marketing efforts contributed to approximately 16% of total sales over the past year through direct clicks, and accounted for 12% of all online orders.
PRODUCT-FOCUSED
E-COMMERCE NEWSLETTERS
EMAIL MARKETING
FOR JOAN SHEPP
Overall Growth Reporting
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% of total sales from email marketing efforts: 16% | Strong | 10–20% is typical for luxury retail.
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% of online orders from email marketing efforts: 12% | Above Average | 7–10% is average across industries.
Engagement
12 Month average open rate: 40%
+9% above industry average
+2% open rate increase from previous year
Contact Growth
7.5% annual contact/subscriber growth
Over 1M sends annually
Campaign Copy:
"Founded in 2010 by husband-and-wife duo Yves Spinelli and Dwyer Kilcollin, Spinelli Kilcollin is known for clean, conceptual, and innovative jewelry. Each piece is ethically sourced and handcrafted by expert artisans in downtown Los Angeles."
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SPINELLI KILCOLLIN TRUNK SHOW
SS25 Trunk Shows at Joan Shepp
Open rate: 43.8%
Subject:
“Spinelli Kilcollin 3-Day Trunk Show
Begins This Week!”
Preheader:
“Your April Fashion Forecast...”
OTHER TRUNK SHOWS & EVENTS
Spring Events Series
Ultimate Travel Tips
44% open rate
Style From Around The World
46% open rate
Spring Handbag Event
Bao Bao Bags
40% open rate
Dries Van Noten Bag
43% open rate
