PRODUCT DEVELOPMENT
Project 1:
Temporary designer fragrance tattoos
For this project, I was challenged to create an innovative new beauty product that would appeal to consumers during the pandemic. Taking the “Zoom Life” as inspiration, I conceptualized a new type of fragrance as a temporary tattoo that could be experienced visually, on and off screen. I have recently become fascinated with discovering new ways to communicate scent in a visual manner, and I believe this concept of temporary designer fragrance tattoos is the perfect way to do so. I sought to discover a way to make fragrance relevant during a time of isolation, when we typically put on perfumes for going out in public. This idea takes iconic packaging and logo elements of famous fragrances (along with their scent) and turns them into a temporary piece of art that can be recognized by the masses.
I chose execute this concept as a collaboration with major designer fragrances and iconic fashion artist, Donald Robertson. I used a combination of Robertson’s designer inspired works along with my own digital sketches of perfume bottles to create these conceptual tattoo designs. I was able to utilize my photoshop skills for the tattoos themselves, and I used Adobe Dimensions for the packaging renderings. I love doing graphic design work like this, especially when I get the chance to really let my imagination run wild like it did with this project!
Collaborator: Donald Robertson
Instagram: @drawbertson
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Project 2:
Chameleon Magazine
This is probably one of the most challenging and yet rewarding projects I've ever completed at SCAD. I think what made this project seem so daunting at first was that it was always previously completed in a group of 4-5 people. However, with the global pandemic resulting in quarantine and virtual classes from home, we had to complete this project individually.
While a lot of work, I'm extremely glad that we were still made to finish this project and that it was not shortened to make it easier as an individual assignment. Instead, taking the full 10 week quarter to complete our magazines ensured that we had enough time to find creative solutions and ways to collaborate digitally to end up with amazing results.
I was at home in Ohio during the period of quarantine in which this project took place. Without the normal resources I had at SCAD in Savannah, I really had to get creative with this one. I took on the role of editor in chief, model, photographer, and more. Having these varying responsibilities gave me a complete appreciation for every step of the process and specific role required to put together a magazine.
Instead of finding fellow student photographers and models to work with, I had to to work with what I had available to me: my little vlog camera, my mom, and my best friend, Rosie. I'm extremely proud of the content that we were able to produce. The final result required inventive problem solving and improvisational skills, and I could not be happier with how Chameleon Magazine turned out.
Models: Rosie Murphy and Emily Tursky
Photographers: Rosie Murphy, Mary Tursky, and Emily Tursky
Photography & artist contribution: Alexa Eyler